From the 16 ^th to the 18^th of September Jeep will be celebrating 70 years of its history in the unique setting of the 2011 Goodwood Revival. The most significant historical vehicles in Jeep's heritage will be the stars of the event together with the compact SUV Jeep Compass and the Jeep flagship Grand Cherokee to illustrate the most important stages in the evolution of the brand that invented the Sport Utility Vehicle. The exclusive Jeep off-road track set up at the Goodwood Quarry will allow the public to enjoy exciting off-road driving experiences on board the iconic Jeep Wrangler and the top-of-the-range Jeep Grand Cherokee. In Goodwood, Jeep celebrates the important sales performances in Europe: a 46-percent increase in the first eight months of 2011, exceeding significantly  the full-year 2010 sales.

In the year of its 70^th anniversary, Jeep is sponsoring the Goodwood Revival 2011 that will be held from the 16^th to the 18^th of September in West Sussex, UK.

The Jeep brand is celebrating 70 years of evolution in a setting marked by timeless charm: the historic Goodwood race track that has hosted the glorious motorsport competitions of the 1940s, 1950s and 1960s. Since 1998, Goodwood Revival is an exclusive location that every year, for three days in September, relives the authentic atmosphere, the glamour and the romanticism of the Golden Era of motor racing. The only event of its kind in the world, the Goodwood Revival is dedicated to the classic models of those vintage times and attracts car fans, racing car buffs and journalists from all over the world.

The Goodwood Revival is an authentic context and a space out of time in which past and present blend. It is the ideal setting for celebrating the legendary heritage of the Jeep brand and to go over the seven decades of history that connect the new 2011 range to the first original 4x4 of 1941. For the first time in the story of the prestigious motor racing festival, a car manufacturer will offer customers the chance to test drive both the classic models and today’s Jeep lineup.

Taking part in the event are Jeep vehicles from past and current production. These vehicles relate to the fundamental stages in the evolution of the brand that 70 years ago invented the first modern off-roader and in 1949, with the four-wheel drive Jeep Willys Wagon, introduced the first Sport Utility Vehicle of the automotive history. Since then, with the invention of the premium Large SUV segment with the 1963 Jeep Wagoneer model and four generations of its top-of-the-range Jeep Grand Cherokee up to the new compact Urban Jeep Compass, the American brand has always been able to renew itself, widening its SUV offer and improving the off-road capabilities and the on-road driving comfort of its models to meet the needs of the customers.

In the exclusive Jeep exhibition area at Earls Court, visitors can admire the legendary 1949 Jeep Willys Wagon and the 1950 Willys Jeep M38 displayed next to the top models of the current range: the fourth generation of the Jeep flagship Grand Cherokee, that represents the maximum expression of power, elegance and comfort for the Jeep brand, and the compact SUV Jeep Compass, the Urban SUV of the Jeep family that thanks to the performance, handling, fuel consumption and price ranking of a compact car points at the future direction that the Jeep brand will take through the development of models of the B and C segment.

The Jeep Garage set up inside the March Motor Works transports visitors into the vintage atmosphere of a 1950s dealership with petrol pumps, soda vending machines and advertising posters of the Jeepster range.

The Jeep new off-road track at the Goodwood Mineral Quarry will offer to the brand’s enthusiasts the chance to experience demanding off-road conditions and test the extraordinary 4x4 capabilities of Jeep Grand Cherokee and the iconic Jeep Wrangler. It’s the first time in the story of the Revival that a car manufacturer builds an authentic 4x4 track inside the Goodwood Estate.

Beside its 70th anniversary milestone, the American brand celebrates in Goodwood the outstanding sales results achieved in Europe in the first eight months of 2011.

Approximately 15,000 Jeep vehicles were registered in the Old Continent from January to August, resulting in a 46-percent increase over the same period of last year. Also thanks to a complete updating of the range available in the European market, sales in the first eight months of the year have already exceeded the full-year registrations in 2010.

Jeep Brand

The Jeep brand stands for freedom, adventure, authenticity, passion and uniqueness: the five values of the Jeep DNA translate intostyling, functionality, craftsmanship and benchmark capability.Built on 70 years of legendary heritage, Jeep is the authentic SUV with versatility and class-leading capability for people who seek extraordinary journeys when driving on extreme terrains as well as in the city. The Jeep brand delivers an open invitation to live life to the fullest by offering a complete range of vehicles that continue to provide owners with a sense of security to handle any journey with confidence.

A brand boasting an extraordinary tradition, Jeep has always been able to reinvent itself to offer innovative products marked by a strong personality and fitted with features that set the benchmark for an entire category of vehicles.

2011 is a very special year for Jeep as it marks together with the brand’s 70^th anniversary the renewal of the lineup through the launch in Europe of four main new products. Starting with the refreshed iconic Jeep Wrangler & Jeep Wrangler Unlimited equipped with the Jeep first Stop/Start application together with a new, more powerful and fuel-efficient diesel engine, 2011 is also the year of the new Grand Cherokee fitted with the all-new 3.0-liter turbo diesel with Multijet II technology. The brand flagship shares its design cues with the refreshed new Compass, compact SUV of the Jeep lineup.

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